Why Wimbledon Has the Most Stylish Crowds on the Planet

Every summer vacation, whenever Tom Holland and his three younger brothers were causing a ruckus around the house, his mother would shove the boys out the door with a simple directive: Just go to Wimbledon!

Holland grew up—and still lives today—in Kingston upon Thames, a London suburb just 10 minutes up the road from the All England Lawn Tennis Club, the storied grounds of the world’s oldest tennis tournament. For all its history and prestige, Wimbledon ranks among the most egalitarian of sporting events for attendees: If you miss out on tickets, the vast majority of which are distributed through a public lottery system, you’re welcome to wait in the famous Queue outside the gates for rolling access to the grounds. That’s where the brothers Holland would spend their days, often nabbing a chance to catch a few live matches inside.

Tom Holland at the Chase Travel Court Club Erik Melvin

“Back then, we really just wore whatever was clean,” Holland told me last Saturday at a Chase Travel party a few blocks from the tournament, where the actor was promoting his nonalcoholic beer line BERO. “A football shirt and shorts or something like that. Wimbledon is such a family-friendly event, especially in the smaller courts where you can just walk around.”

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